Client case studyAn Ellington off-plan purchase, exited by resale
65.9%Net return on equity
≈ AED 426,000Capital deployed
AED 281,000+Net profit on exit
18.9%Property appreciation
An investor acquired an Ellington property off-plan and later exited by resale. The property itself appreciated 18.9% — but because only part of the purchase price had been paid at the point of exit, the return on the capital actually deployed was materially higher.
Approximately AED 426,000 was deployed; approximately AED 707,000 came back. Net of costs, the profit exceeded AED 281,000 — a 65.9% net return on equity.
- The strategy
- Off-plan acquisition on a staged payment plan, exited by resale before the full purchase price had been paid.
- Matthew's role
- Handled the process end to end, from the original acquisition through to the resale.
Matthew's personal investmentA launch purchase, held to handover
≈ +75%Value growth, launch to handover
≈ 2.5 yearsLaunch to handover
Matthew bought at launch and held through construction. By handover — roughly two and a half years later — the property's value had increased by approximately 75%.
He was the first person to take handover in the building.
- The strategy
- Bought at launch with his own capital and held through construction to completion.
- Timeframe
- ≈ 2.5 years, launch to handover
- Matthew's role
- His own capital, assessed with the same framework applied to every client recommendation.